What if

Technologies Used // Adobe Photoshop, Illustrator
and After Effects
Inspired by the synchronized flashing patterns of fireflies, What If invites viewers to uncover the mysteries hidden within everyday moments, imagining a world where even the mundane whispers secrets waiting to be discovered.

This project was part of a Cross-Disciplinary class at Pratt, where we drew inspiration from insects, and animals to inform typographical explorations, design experiments, and ultimately, a working installation. Through thought-provoking prompts and imaginative storytelling, I aimed to blur the lines between reality and imagination, encouraging curiosity and highlighting the endless possibilities within the ecosystems we inhabit.


Step // 01
Typography tests inspired by fireflies


Step // 02
Experimental design tests inspired by fireflies
Fireflies’ flashes reminded me of Morse code - a universal language of dots and dashes used to convey messages. The interplay between light and communication became the foundation of the visual and conceptual narrative.

In translating this phenomenon into design, I used Morse code as both a symbolic and literal element. These patterns served as a metaphor for hidden connections, encouraging viewers to explore what lies beneath the surface of the everyday.


Step // 03 
Image collection

Something to think about when you walk through the streets of NYC ~ 


What if a stop sign is sending you a message?

What if the moon is inviting you to look deeper into the sky?

What if a traffic signal is proposing a question?

What if a walk sign reveals some needed answer?

What if the shadows are alluring you to rethink their meaning?

What if fireflies are trying to communicate with you?


Step // 04
Final Output

The questions emerged from observing the subtle, often overlooked interactions in our environments and reimagining their significance. All the tests culminated in an immersive video that combined text, visuals, sound code elements that signified morse code inviting viewers to reconsider the ecosystems they inhabit and the infinite possibilities hidden within them.



baliga.anmol@gmail.com

@prattinstitute // MFA Communication Design