The reality for 'Humans who Menstruate'
Technologies Used // Adobe Photoshop and Capture One
All these are prevalent ways to let an Indian woman know that their menstrual cycle, a natural process can be detrimental. The relationship between food and period is contradictory. A woman is expected to further a family by being fertile but at the same time, she’s considered to be a taboo for being fertile.
In India, many adolescent girls, in rural areas drop out of school during the onset of their menstrual cycle due to the lack of proper menstrual hygiene facilities and logical awareness of menstruation.
Menstruation does not make a woman impure, PERIOD.
This is a nation wide campaign shot with Mithila Palkar, an Indian actress known for her characters in the TV series Girl in the City and Netflix's Little Things.
This campaign encourages humans who period to embrace their menstruating bodies.
Link for the video
Futura
Assistant Director, Art Director, Graphic Designer and Retoucher